New Honda Odyssey TV Ad leverages the passion and imagination of children in the buying process of a Minivan
The latest ad for the 2010 Honda Odyssey declares: “If your kids can imagine it, we can build it.”
Traditionally, minivan ads have highlighted the same standard features without taking into consideration what emotions are really influencing the consumer’s decision. That was, until Salvador Veloso and Marco Vega, Creative Director and Planning Director at Concept Cafe [...]