Archive for the 'Honda' Category

New Honda Odyssey TV Ad leverages the passion and imagination of children in the buying process of a Minivan

The latest ad for the 2010 Honda Odyssey declares: “If your kids can imagine it, we can build it.”
Traditionally, minivan ads have highlighted the same standard features without taking into consideration what emotions are really influencing the consumer’s decision. That was, until Salvador Veloso and Marco Vega, Creative Director and Planning Director at Concept Cafe  [...]

Most Significant Trucks of the Decade

PickupTucks.com and AutoPacific have taken a look at all the new trucks sold in the last 10 years and made their picks for the most significant trucks of the decade. The trucks that made the list introduced cutting edge technologies and pushed the segment into new territory.
“Despite the economic challenges of the past two years, [...]

U.S. News Autos names Best Car for the Money 2010 Award winners

Over 300 models evaluated based on U.S. News car rankings, and IntelliChoice.com cost analysis

The U.S. News Best Car for the Money awards recognize 23 vehicles that earn the highest marks for overall value and appeal within their respective categories. To select the award winners, U.S. News has combined its newly released 2010 car rankings with [...]