Garmin Strengthens its Position in the Automotive Industry With Latest Ford Announcement

SOUTHAMPTON, England, July 15 /PRNewswire/ —

– With Photos

Garmin, the global leader in portable satellite
navigation, today announced it has strengthened its relationship with Ford
Europe by developing a unique mounting solution that allows seamless
integration of the award winning Garmin nüvi 760 to the vehicles electronics.
Available on the Focus, C-Max, Kuga, new Fiesta, Transit and Transit Connect,
this is Ford’s first genuine portable navigation system available at select
dealerships across mainland Europe.

Roger Jollis, Garmin’s Director of OEM & Mobile Marketing said, “Ford has
not only recognized the continuing demand for portable navigation but has
also improved it by designing a convenient plug and play solution that does
not obstructed the driver’s field of vision. The nüvi 760 is an ideal
solution as it is packed full of features which in 2008 have been recognised
by leading automotive publications as the best Sat Nav in its class.”
Wolfgang Köhler, Project Manager, VP Product Strategy and C-Platform
FCSD-E Vehicle Personalization, ford of Europe said, “Ford wanted to offer
their customers a quality navigation experience and our partnership with
Garmin led us to choose the nüvi 760. The design of the mount and user
interface allows drivers to navigate safely while enjoying driving. Our
premium version of the mount includes a traffic receiver which will allow
Ford customers to avoid traffic and save on journey times.”
This partnership enables ford owners to mount a standard nüvi directly to
the interior trim, near the driver’s wing mirror rather than to the
windshield via a traditional suction cup mount. Ford’s mounting system was
designed specifically to be positioned for optimal use by the driver and
meets Ford’s strict safety requirements. The special mount, available for
left hand drive cars, is powered by the vehicle and eliminates the need for
exposed power cables. The mount charges the nüvi’s built-in battery so that
the device may also be used outside of the car when navigating a city as a
pedestrian. A traffic receiver can also be added to the mount, enabling the
nüvi to receive traffic updates. Based on Garmin’s nüvi 760, Ford’s portable
navigation device combines advanced technology with a user-friendly interface
to ensure an intuitive and easy navigation experience.

The nüvi 760 offers a large 4.3″ bright widescreen which is easily
readable in bright sunlight and has some of the most advanced navigational
functions available. Including, traffic avoidance, safety camera alerts and
hands free calling via a Bluetooth connection.

Touching the vehicle icon brings up information on ‘where am I?’ giving
the nearest address, longitude & latitude points and junction, police
station, hospitals and fuel stations. There is also full seven digit postcode
search, multipoint route planning and a tracklog function for viewing routes
in Google Earth. Also, features include ‘automatic position marking’, where
the device remembers where the car is parked and help drivers find their way
back to the vehicle in unfamiliar surroundings.

The nüvi 760 is super slim and lightweight making it easy to fit in a
jacket pocket or bag, The unit can also be removed and used in other cars,
with the optional power cable and suction cup or for pedestrian navigation.

MORE:

The ford partnership and recent other OEM announcements emphasizes
Garmin’s desire to build and strengthen its position within the automotive
sector. To date, European OEM partnerships have been made with Volvo Cars,
BMW, MINI, Mercedes Benz, Suzuki, Honda and Land Rover. In North America
Garmin have partnerships for dealer-installed options or accessories with six
automotive manufacturers: Ford, Mazda, Nissan, Honda, BMW and MINI.

About Garmin

The global leader in satellite navigation, Garmin Ltd. and its
subsidiaries have designed, manufactured, marketed and sold navigation,
communication and information devices and applications since 1989 – most of
which are enabled by GPS technology. Garmin’s products serve automotive,
mobile, wireless, outdoor recreation, marine, aviation, and OEM applications.
Garmin Ltd. is incorporated in the Cayman Islands, and its principal
subsidiaries are located in the United States, Taiwan and the United Kingdom.
For more information visit Garmin’s media centre at
http://www.garmin.co.uk/mediacentre. Garmin is a registered trademark of
Garmin Ltd. or its subsidiaries. All other brands, product names, company
names, trademarks and service marks are the properties of their respective
owners. All rights reserved.

Notice on forward-looking statements:

This release includes forward-looking statements regarding Garmin Ltd.
and its business. All statements regarding the company’s future product
introductions are forward-looking statements. Such statements are based on
management’s current expectations. The forward-looking events and
circumstances discussed in this release may not occur and actual results
could differ materially as a result of known and unknown risk factors and
uncertainties affecting Garmin, including, but not limited to, the risk
factors listed in the Annual Report on Form 10-K for the year ended December
29, 2007 filed by Garmin with the Securities and Exchange Commission
(Commission file number 000-31983). A copy of Garmin’s Form 10-K can be
downloaded at http://www.garmin.com/aboutGarmin/invRelations/finReports.html.
No forward-looking statement can be guaranteed. Forward-looking statements
speak only as of the date on which they are made and Garmin undertakes no
obligation to publicly update or revise any forward-looking statement,
whether as a result of new information, future events, or otherwise.

Note to Editors:

Pictures accompanying this release are available through the PA
Photowire. They can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.

Garmin Europe

Leave a Reply