UsedCars.com Delivers Record Sales Growth in Tough Times

June 13, 2008 · Filed Under Auto Videos 

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REDWOOD CITY, Calif., June 9 /PRNewswire/ — Cobalt and its Dealix division announced record growth for its UsedCars.com service today, validating the dealer appeal of the only major used car lead service that allows dealers to pay for only the leads they actually get. UsedCars.com’s unique visitors have doubled in the past fourteen months, making it the fastest growing automotive resource site, according to Media Metrix. During 2007, UsedCars.com increased leads delivered four-fold and rooftops served by over 275%.
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The growth of UsedCars.com is due, in large part, to its innovative pay-for-value offer to dealers. “With UsedCars.com, dealers are only charged when they receive a lead from an interested customer,” said Anna Zornosa, General Manager of Dealix. “UsedCars.com is the perfect model for current economic conditions — dealers pay per lead — if we don’t send a lead, they don’t pay. There are no fixed monthly charges, no upfront fees, and no charges for “vehicle searches”.
UsedCars.com is a powerful destination — “used cars” is a common keyword combination for consumers searching for a vehicle using online search engines — and UsedCars.com is frequently the first site they find. Dealix and UsedCars.com have added new partners to the program to provide dealers with more access to used car buyers across the internet. The company recently signed JustGoodCars.com, a network of over one thousand model-specific websites. The UsedCars.com distribution network now includes 50 automotive websites.
UsedCars.com is a key component of Dealix’s mission to be the leading provider of both high ROI vehicle purchase leads to car dealers. “The growth of UsedCars.com has been extremely satisfying — we’ve seen month after month of record leads to our dealers and the inventory we offer car buyers has also multiplied significantly,” said John Holt, CEO of Cobalt, Dealix’s parent company. “At a time when used cars are an attractive alternative to a larger part of the car buying audience, an easy-to-find destination — UsedCars.com — coupled with inventory from the nations’ leading dealers and a fair pay-for-leads business model, constitutes an important offering for dealers seeking to profit in current market conditions.”
For more information on UsedCars.com and other Cobalt/Dealix offerings please call 1-800-903-1965.
About Dealix
Dealix, a division of Cobalt, is the world’s leading provider of quality automotive leads for dealerships, dealer groups and automotive manufacturers. Dealix has the broadest and highest quality lead supply network in the industry, including partnerships with AOL Autos, Edmunds, Kelly Blue Book, MSN Autos and Yahoo! Autos. Dealix’s advanced quality control and routing technology matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality user experience while providing dealers one of the most efficient methods to sell more cars.
UsedCars.com
UsedCars.com, a unit of Dealix, connects automotive shoppers with one of the nation’s largest selections of previously-owned vehicles, creating qualified sales opportunities for dealers. Unlike other used car portals UsedCars.com does not charge fixed monthly or vehicle search fees regardless of the portal’s performance. Dealers only pay for leads on their inventory, a compelling business model that has made UsedCars.com the fastest growing automotive portal on the internet.
Contact Information
Amy Hatch
Marketing Manager, Cobalt
Email:
Phone: 206.219.8132

UsedCars.com

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